صناعة النزعة الاستهلاكية في المجتمع : من الاستهلاك الضروري إلى الاستهلاك الرفاهي

Abstract EN

This theoretical study aims to track the contributing factors in the industry of consumerism, the latter which has moved within society from essential consumption to luxury consumption and then to its liquidity with the implications of luxury, obsession with consumption and the acquisition of new consumption habits.

It is noticeable to this that consumer preparedness did not come from a vacuum.

The current study is an explanatory theoretical study related to tracing modern theoretical approaches concerned with analyzing and explaining the growing consumer tendency in macro-aspects.

but rather with an industrial precedence that works to create motivation for consumption with Macro-aspects sculpted within the globalization transformations that simplify hegemony and extension across the public and private spheres of an industry which works culturally on physical as well as cultural attraction and dumping.

The needs are made before production.

And within the micro-context, that expresses a structure of cultural peculiarities that began to withdraw with that accelerating displacement that gave it new contents that do not express the local context as much as the expression of extraneous contexts, the consumer was in two worlds at the same time.

As a simulation created by the market at times, the media has developed, digitalization, the systematic attraction of commodity brands, and image culture.

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which are factors that erode the culture of consumerism and are very complex factors that undermine consumption standards before consumption itself.

All these points will be followed in detail in the present study.