المسند الفينومينولوجي و التداولي في بناء الهوية البصرية للقنوات التلفزيونية الجزائرية خلال جائحة كورونا : دراسة تحليلية مقارنة للخطابات اللسانية و البصرية المدمجة في اللوغس

Abstract EN

This study aims to reveal the phenomenology of the linguistic and visual discourse of logos employed in the visual identity of Algerian television channels during the corona pandemic, relying on the methodology of discourse analysis to elicit a network of vocabulary for it, and the most important signs incorporated in the logo in the light of phenomenology and the Linguistic- Pragmatic Approach, in addition to the visual dimension in the logo design.

Among the results obtained: Algerian television channels adapted the visual identity by changing the visual discourses, coinciding with the COVID-19 vaccination campaigns, with the aim of creating awareness in the viewer.