إتصال المؤسسة و دوره في إدارة التغيير التنظيمي المخطط في المنظمات

Abstract EN

This study's goal is to identify how the organization's communication contributes to the management of planned organizational change, as the organization's communication today is one of the most important organizational elements that accompany the process of organizational change because it achieves consistency between individuals and creates a kind of persuasion.

It also removes the contradictions and forms of resistance to change.

To concluded that the institution's communication works to transfer complete and correct information about the policies, programs and objectives of the institution with a high degree of clarity, in order to identify the opinions of individuals, their attitudes and their suggestions, which is an opportunity to predict the probabilities of behavior upon change, in addition to that there is a positive relationship between communication The organization and the many organizational outputs that contribute as a whole to managing organizational change