التسويق الثقافي و السياسي من خلال الصورة الإعلانية في الفضائيات العربية

Abstract EN

As its importance has increased in recent years, the TV advertising image has become an important tool for the disposal of tangible and intangible products, as the unprecedented and massive flow of visual messages in the age of the globalization of the advertising image has touched both cultural sides (By invading values coming across the screen that have radically transformed many aspects of our lives in the Arab world) and politically (employing and using marketing activities to pass their ideas, programs, values and personality، This made marketing a focus for enterprises with intangible production, and these institutions, including the political establishment that seeks to do So through the influence of visual discourse, reveal the growing role of the image through the combination of marketing mix in its cultural and political aspect.

The political establishment (official or unofficial) uses it to promote within the area where it is active, and its communication activities to achieve its marketing objectives