تقييم واقع تطبيق الوكالات السياحية الجزائرية لأبعاد الفعالية التسويقية

Abstract EN

The purpose of this study is to explore the reality of practices of dimensions of marketing effectiveness according to the Kotler model in Algerian tourism agencies, the questionnaire was used as a method for collecting primary data and a total of 21 questionnaires were collected representing 21 tourism agencies.

from the point of view of the studied sample, with some dimensions being applied more than others, the study concluded with a set of recommendations that could improve the reality of marketing practices in these agencies.