التسويق الداخلي ودوره في تحقيق الرضا الوظيفي للعاملين: دراسة حالة مديرية الكهرباء والغاز بولاية تبسة

Abstract EN

This study aims to identify the concept and practices of internal marketing as a strategic tool to be adopted by organizations in achieving job satisfaction, and through the dimensions of internal marketing (training, motivation, internal communication and empowerment), the electricity and gas corporation-Sonelgaz-in Tebessa was chosen to understand the impact and role of various dimensions in achieving job satisfaction.

after collecting and analyzing data from a sample of 70 employees, the results of a study showed that internal marketing practices play a limited role in achieving job satisfaction.