توظيف الإستمالات في إعلانات التوعية الصحية

Abstract EN

The aim of health awareness is to inform people of health information and facts and their sense of responsibility towards their health and the health of others, and to translate this into practice by applying healthy health behaviors automatically and spontaneously.

it is the goal that health awareness advertisements seek by employing advertising solicitation, then one of the methods of influencing the masses to adopt ideas, behaviors, and adherence to health advice and guidelines.

this study aims to analyze the content of the ministry of health and environment advertisements related to health awareness and to reveal the most frequently employed in health awareness advertisements.

the researcher used the survey method, which aims to record, analyze and explain the phenomenon, and she used a content analysis tool in order to reveal the extent of the use of inducements in health awareness advertisements.

the study proved that the ministry of health and environment relied heavily in its advertisements on solicitation, as one advertisement included no inducement, and it relied in the first place on mental (scientific) inducements with its various methods such as citing information and facts and building the results on premises to convince the public and create a response.

besides, she used both intimidation and emotional grooming according to the severity of the topic and type, and the specific health occasion.

the intimidation is an important function in urging the public to obtain reassurance and safety by adopting the announced ideas and behaviors.

as for slogans, symbols, images and drawings in emotional grooming, it had the largest share in employing this grooming.