تحليل العلاقة بين اليقظة الاستراتيجية و دورها في امتصاص الصدمة الاستراتيجية بحث تطبيقي في مجموعة شركات الصالحين للتجارة و النقل الدولي

Abstract EN

The study aims to clarify the relationship between strategic vigilance and its impact on the absorption of strategic shock.

To achieve the requirements of the study, the researcher relied on a scale (Bravo et al.,2018 ), which consists of four dimensions for the independent variable, strategic vigilance is (environmental vigilance, technology vigilance, competitive vigilance, and finally Commercial vigilance), while the dependent variable was measured by (Freier, 2008:3 ) one-dimensional.

The existing study is of great importance on the organizational level, its modernity, and the lack of academic research that has been written about it – as far as the researcher is informed – or at the level of the field of application.

In order to accomplish the practical side of the study, the researcher relied on the questionnaire as a main tool, as well as the method of interviews with the company's leaders.

As the target sample was ( 128) employees at the degree of (manager, assistant manager) in Al-Salihin Company for Trade and International Transport, and questionnaires were retrieved, while those valid for statistical analysis were (199), with a response rate of (89% ), and the data was analyzed by the two statistical programs (SPSS) and (PLS SMART).

Finally, the study concluded that there is a significant negative statistically significant effect of strategic vigilance in reducing strategic shock.