The impact of brand image on behavioral loyalty

Abstract EN

This study aims to investigate the effect of brand image through the product related attributes on behavioral loyalty in the sports shoes market to algeria, this work falls within the field of consumer behavior and starts from the assumption that consumers tend to focus on the product related attributes, which fall to their needs and preferences in repurchasing the same brand, a questionnaire tool were adopted to collect the data, the exploratory factor analysis and confirmatory factor analysis were used in order to verify the study model that emphasized the strength of the relationship between the two variables.