إشكالية التمويل الإشهاري في المؤسسات الصحفية و تأثيره على استقلالية وحرية الإعلام : الصحافة المكتوبة الخاصة نموذجا

Abstract EN

This study dealt with the problem of advertising practice and its relationship with freedom of the written media in Algeria.

Indeed, the importance of advertising in achieving the financial balance of press institutions was discussed as well as the effects of advertising sources the performance of the publishers.

We discussed the reality of press advertising in Algeria through statistical data, dealing the advertising market between monopoly and free competition.

We also focused on the tyranny of advertising over news editorials, as well as freedom and performance of newspapers.

After an analytical reading of the figures of the advertising sector in Algeria, we concluded several results, like: the imbalance in the distribution of advertising, the growing power of advertisers and the ence of competition.