دور الشركات التجارية الرياضية في دعم وتمويل الأندية الرياضية الجزائرية: دراسة ميدانية بالأندية الوطنية لكرة القدم

Abstract EN

The process of sponsoring and advertising has a positive role in providing the necessary assistance to sports clubs, and thus the Algerian commercial establishment guarantees the publicity and publicity of its products.

in addition to the application of the idea of privatizing the sports sector, and that commercial institutions did not play their role in searching for markets that include all parts of society on the one hand, and that sports clubs, on the other hand, did not try to exploit these institutions and dealing with its products in order to achieve it is financial goals, and with the emergence of law 05 / 2013 related to the organization of physical education and sports, he encouraged the idea of investing in the sports field and marketing its products, in addition to executive decree 06 / 263 related to the establishment of sports clubs in the form of SSPA sports companies.