تأثير تسويق المحتوى في الوعي المعرفي لمشتركي الهاتف النقال من خلال الفايسبوك: دراسة ميدانية لعينة من مشتركي موبيليس

Abstract EN

This study aimed to identify the concept of content marketing for the mobile phone customer "Mobilis" through his Facebook page, and how the Mobilis Corporation builds its relationship with its subscribers.

The Facebook pages, while the importance of this study lies in highlighting the relationship between content marketing and the psychological components of consumer behavior in general, especially the knowledge component of the Algerian consumer in particular.

In our research, we relied on the study on the sampling method, and the design of a questionnaire for data collection and analysis, whereby 172 forms were statistically processed.

The results of the study showed a statistically significant relationship between Mobilis Corporation's use of content with its components (appropriateness, credibility, value, emotion and attractiveness) and the cognitive awareness of the mobile subscribers of the Mobilis customer.