Usages des réseaux sociaux dans les relations publiques; cas d'étude; page officielle de la société algérienne de la télécommunication ooredoo sur facebook
Other Title(s)
استخدام شبكات التواصل الاجتماعي في العلاقات العامة: دراسة حالة الصفحة الرسمية للشركة الجزانرية للاتصالات آوريدو على الفيسبوك
Author
Source
Algerian Review of Human Security
Issue
Vol. 7, Issue 2 (31 Jul. 2022), pp.793-809, 17 p.
Publisher
University of Batna 1 Hadj Lakhdar Human Security laboratory : Reality Challenges and Perspectives
Publication Date
2022-07-31
Country of Publication
Algeria
No. of Pages
17
Main Subjects
Topics
- Social networking Web sites
- Public relations
- Telecommunications companies
- Online identity
- Analytical approach
Abstract EN
This study aims to analyze the communication model adopted by the Algerian telecommunications company Ooredoo in the practice of public relations on its official facebook page, and to achieve this objective, we have chosen an analytical approach, by analyzing the content of this page with a qualitative and quantitative way during one month.
And from the results of our research we noted that the Algerian telecommunications company Ooredoo tries increasingly to develop its presence on Facebook by taking the advantages of this network to create interactivity within its audience and mark its virtual identity.
American Psychological Association (APA)
Laslaj, Aishah. 2022. Usages des réseaux sociaux dans les relations publiques; cas d'étude; page officielle de la société algérienne de la télécommunication ooredoo sur facebook. Algerian Review of Human Security،Vol. 7, no. 2, pp.793-809.
https://search.emarefa.net/detail/BIM-1386206
Modern Language Association (MLA)
Laslaj, Aishah. Usages des réseaux sociaux dans les relations publiques; cas d'étude; page officielle de la société algérienne de la télécommunication ooredoo sur facebook. Algerian Review of Human Security Vol. 7, no. 2 (Jul. 2022), pp.793-809.
https://search.emarefa.net/detail/BIM-1386206
American Medical Association (AMA)
Laslaj, Aishah. Usages des réseaux sociaux dans les relations publiques; cas d'étude; page officielle de la société algérienne de la télécommunication ooredoo sur facebook. Algerian Review of Human Security. 2022. Vol. 7, no. 2, pp.793-809.
https://search.emarefa.net/detail/BIM-1386206
Data Type
Journal Articles
Language
French
Notes
-
Record ID
BIM-1386206