الالتزام بأخلاقيات التسويق عبر الإنترنت ودورها في تحقيق قيمة الزبون الرقمي

Abstract EN

Internet has provided many benefits, but it has facilitated the conduct of unethical practices, as many customers have become more vulnerable to forms of commercial fraud, because the institutions marketed via the Internet do not have the same degree of awareness of ethics in their dealings, and for this reason, guiding standards and rules have been set, which contributes to creating The value of the digital customer, so this study came to know the role of Internet marketing ethics in creating the value of the digital customer.

For This Reason, A Descriptive Analytical Method Is Used By Administering A Questionnaire To 423 People To Collect Data.

After Analyzing The Data Using The SPSS Statistical Program, It Was Found That There Is A Statistically Significant Impact Of Internet marketing and the digital customer's personal, financial, social and functional value, which is a relatively medium positive correlation.