Obstacles to ethical marketing: a view of the salesman's of alternative medicine institutions

Abstract EN

This study aims to identify the obstacles to ethical marketing at the Algerian alternative medicine institutions.

To achieve this, an interview was conducted, and a questionnaire was designed directly for the Salesman of the alternative medicine institutions in the state of Mascara.

The study concluded that evaluating salesman's orientation toward the obstacles of ethical marketing practice in the Algerian alternative medicine institutions rises to the Highest leve, but it revealed no effect of the variable of Gender, Age, Educational level, Quality of Salesman's (Salesman for one institution or Mixed).

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