دور قنوات توزيع التأمين في النهوض بفرع التأمين على الأشخاص في الجزائر خلال الفترة 2011-2020

Abstract EN

This study aims to highlight the role of insurance distribution channels in developing and expanding the activity of persons’ insurance, particularly the modern channels.

giving that the operation of distributing the insurance products and choosing the best suited channels enables the insurance companies to reach a broad cross-section of clients, therefore developing and increasing its production.

we used the descriptive analytical method to analyze the reality of the persons’ insurance branch in Algeria and highlighted the main problems that it faces.

after that, we presented the channels that are allowed to be used by the insurance companies in Algeria, and we analyzed the activity and position of every channel in the persons’ insurance market.

then we settled on a set of results of which the main one is : the persons’ insurance companies were mainly relying at first on the damage insurance of the direct channels, but their shares decreased for the good of the Bancassurance, to make the latter the second main channel relied on by the companies in distributing its products.