التصميم البيئي للمنتجات كتوجه حديث لمنظمات الأعمال مع الإشارة إلى تجربة شركة "Philips"-نموذجا

Abstract EN

The objective of the study is to highlight the need to integrate the environmental dimension of companies in their various marketing activities, starting from the design of products with the lowest levels of environmental impact throughout of their life cycle, and by using the descriptive analytical approach which makes it possible to identify the concepts and the informations necessary to achieve the objectives of the study and to answer its questions, the study therefore targeted Philips as one of the leading companies having adopted this dimension to reduce the environmental impacts of the product throughout its life cycle.

one of the results of this study is that eco-design is necessary to make the environment sustainable, human, social and industrial, which forces organizations to adopt this approach, leading to record sales targets for products designed for the environment, as demonstrated by the Phillips experience.