الانسجام بين الطبيعة العلمية للتسويق والقيم الأخلاقية

Abstract EN

We aim through the current study to analyze the overall attributes showing the nature of the marketing science in order to demonstrate the homogeneity between ethics and science, rather than the single use of some moral values which are driven by gain or what accomplishes the company benefits through the adaptation to the environmental factors.

the study revealed an entire scientific homogeneity between ethics and marketing science, as they work so closely to serve the human in a broad conceptual context.

as the adaptation advantage to marketing science can be offered by ethics through a good conceiving of principles solving the marketing problems by providing best solutions.