The relationship between green marketing and consumers' buying behavior towards green products : a field study on organic food industries in Egypt
Other Title(s)
العلاقة بين التسويق الأخضر و سلوك شراء المستهلكين تجاه المنتجات الخضراء : دراسة ميدانية على الصناعات الغذائية العضوية في مصر
Author
Source
Scientific Journal of Research Business Studies
Issue
Vol. 36, Issue 2 (30 Jun. 2022), pp.57-107, 51 p.
Publisher
Helwan University Faculty of Commerce and Business Administration
Publication Date
2022-06-30
Country of Publication
Egypt
No. of Pages
51
Main Subjects
Topics
Abstract EN
The purpose of this study is to investigate the nature of the relationship between green marketing and consumers' buying behavior towards green products in Egypt.
Accordingly, a statistical analysis was carried out based on data collected, using a questionnaire instrument, from 400 consumers who buy organic food in Egypt.
Reliability and validity of the study instrument has been checked.
The results show that the study instrument is reliable, as well as the study values are considered highly valid and acceptable.
The research hypotheses were tested.
The main findings of the first hypothesis show that there is a significant relationship between green marketing and consumers' buying behavior towards green products in Egypt.
The main findings of the second hypothesis show that there are significant differences between consumers regarding their buying behavior towards green products according to their demographic characteristics
American Psychological Association (APA)
Abdu, Shirin Ali Husayn Ali. 2022. The relationship between green marketing and consumers' buying behavior towards green products : a field study on organic food industries in Egypt. Scientific Journal of Research Business Studies،Vol. 36, no. 2, pp.57-107.
https://search.emarefa.net/detail/BIM-1391674
Modern Language Association (MLA)
Abdu, Shirin Ali Husayn Ali. The relationship between green marketing and consumers' buying behavior towards green products : a field study on organic food industries in Egypt. Scientific Journal of Research Business Studies Vol. 36, no. 2 (2022), pp.57-107.
https://search.emarefa.net/detail/BIM-1391674
American Medical Association (AMA)
Abdu, Shirin Ali Husayn Ali. The relationship between green marketing and consumers' buying behavior towards green products : a field study on organic food industries in Egypt. Scientific Journal of Research Business Studies. 2022. Vol. 36, no. 2, pp.57-107.
https://search.emarefa.net/detail/BIM-1391674
Data Type
Journal Articles
Language
English
Notes
-
Record ID
BIM-1391674