البيانات الضخمة و رهان المستقبل : فهم الواقع الجديد الموغل في الرمزية

Abstract EN

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Data has been linked to many scientific disciplines that it has become remarkably engaged in, including media and communication sciences, which witnessed the birth of many literatures contributing to the understanding of data, and big data, as it provided a set of integrated methodologies to understand how to deal with the wealth of wealth, decision fuels and strategies in organizations at their difference.

Based on that, the article will address a number of concepts, specifically those related to understanding big data and the differences between it and the data, and the set of characteristics associated with it, then to its types and methods adopted in analyzing it, and how to use it in support of the decisions and strategies of global institutions sitting on the throne of data By presenting two case studies, Netflix and Facebook, and how they benefited from employing big data to increase their competitiveness and thus their incomes.