ابعاد العلامة التجارية وأثرها على و فاء الزبائن: دراسة حالة وحدة "عريب" بعين الدفلة

Abstract EN

This study aimed to measure the impact of the brand's dimensions (quality, price, distribution, innovation) on customer loyalty.

For data collection, we chose 60 workers, they were surveyed with a questionnaire, and to process this data we used the Spss 26 program.

In the end, the study came to a basic conclusion stating that there is a significant effect between the brand's dimensions (quality, distribution, innovation) on maintaining customer loyalty, while the price dimension came out of the model, because it is not effective in distinguishing the unit's products from competitors' products.