التسويق الالكتروني في المؤسسات الخدمية: دراسة حالة فندق "Mercure" الجزائر والوكالة السياحية " Luxury Travel"

Abstract EN

: Information and communications technology is the main driver of this era because it has penetrated in various fields, particularly marketing, resulting in the emergence of so-called service electronic marketing, which has recently become of great importance as a result of the significant advantages that service institutions gain as a result of its application, and as one of the main pillars of the marketing process of service organizations, which has led to wide changes and transformations in the nature of the marketing activities of service institutions, hence this study for Discuss the subject of service electronic marketing with the aim of familiarity with the most important theoretical concepts as well as to know the extent of its application in the tourism agency and the hotel in question.

Our study found that the tourism agency seeks to keep up with the requirements of the market by providing various services based on the application of the principles of e-marketing, but for "Mercure" hotel is keen to take care of all aspects of e-marketing in providing its services to customers.