Linking religiosity, Machiavellianism and ethical beliefs of consumers: evidence from Algeria

Abstract EN

The results about linking consumer ethics and religion are no more definitive.

Therefore, this paper examines the relationships between religiosity, Machiavellianism and ethical beliefs for Algerian consumers regarding various questionable consumer practices.

A research framework with five hypotheses was established to examine these relationships.

Based on convenience sampling, 131 Algerian students completed an anonymous questionnaire.

The result reveals that religiosity and Machiavellianism are significant contributors to consumers' ethical beliefs.

On the other hand, religiosity did not show any significant relationship with the Machiavellian orientations of consumers.