The effect of nature on design rules and its role in aesthetic preference

Abstract EN

God is the creator of the universe, and man did not create anything.

It is more than a grouping according to a certain order or arrangement that he saw or was latent in the unconscious
Nature is the spiritual source of the rules, and nature may be represented in the human body, its habits and instincts, for man himself is a natural phenomenon of the phenomena of this universe that God created, nature also is represented in the behavior of bees, ants or at the earth's rotation around the sun or in the shape of coral reefs and snails at the bottom of the sea.

We see it, in short, it represents a part of what God created in this universe and nature is the niche that we go to in art, and it is also the source of inspiration in artwork that we used to call arrogance to artistic creation, and nature is a rich and inexhaustible source.

Confusion may occur in the sense of aesthetic preference and psychological relief among viewers of artistic works, especially non-specialists also in applied arts and visual designs, whatever the form that expresses art, so we find that the viewer of aesthetic works and architectural designs does not realize why this is preferred and why is alienated from it except that God Almighty has The creation of nature for us is the main source of the formation of human thought as it is the physical formation of the human being
Research problem:
The lack of clarity of the main reasons for the aesthetic preference of the viewer for the design and technical works, especially the many modern design works motivated by exoticism and innovation, which resulted in the breaking of the basic rules of design
Confusion between methods of innovation and the preservation of basic design values and rules, which are instilled by humans

OBJECTIVES: Determining the reasons for aesthetic preference for artistic works, especially works of applied art, as well as the importance roles of nature and its impact on the consciousness of the designer artist as well as the receiver and viewer of art

, METHODOLOGIES: Analytical, descriptive method

the expected results: Nature has a very important influence on design as a source of inspiration in design as well as in the receptivity and aesthetic preference of the viewer and the recipient of the design.