Impact of verbal and visual rhetoric in advertising on consumers' response
Other Title(s)
تأثير استخدام الأدوات البلاغية اللفظية والمرئية في لغة الإعلانات على استجابة المستهلك
Author
Source
Journal of the Faculty of Arts
Issue
Vol. 14, Issue 1 للغويات و الثقافات المقارنة (31 Jan. 2022), pp.1300-1333, 34 p.
Publisher
Fayoum University Faculty of Arts
Publication Date
2022-01-31
Country of Publication
Egypt
No. of Pages
34
Main Subjects
Arabic language and Literature
Languages
Public Relations and Advertising
Abstract EN
Rhetorical figures are linguistic tools that tend to have a great influence on consumers' response and help in the persuasion process.
The deviation caused by rhetorical figures evokes the audiences' feelings and increases their elaboration and attitude towards the advertisement.
Advertisers use verbal and visual rhetorical figures to communicate their messages.
The present study analyzes a corpus of 10 advertisements to find out the rhetorical devices used in them.
In addition, it tests the impact of verbal versus visual structures to find out which of them is more persuasive and more favorable for consumers.
The study conducts a questionnaire to test the impact of using verbal and visual components in the advertisements and to find out which of them is more persuasive and more favorable for the consumers.
Results have shown that processing verbal-visual advertisements showed more pleasure and favorable attitude toward the advertisements.
American Psychological Association (APA)
Abd al-Hayy, Ahmad Sayyid. 2022. Impact of verbal and visual rhetoric in advertising on consumers' response. Journal of the Faculty of Arts،Vol. 14, no. 1 للغويات و الثقافات المقارنة, pp.1300-1333.
https://search.emarefa.net/detail/BIM-1394132
Modern Language Association (MLA)
Abd al-Hayy, Ahmad Sayyid. Impact of verbal and visual rhetoric in advertising on consumers' response. Journal of the Faculty of Arts Vol. 14, no. 1 Comparative Linguistics and Cultures (Jan. 2022), pp.1300-1333.
https://search.emarefa.net/detail/BIM-1394132
American Medical Association (AMA)
Abd al-Hayy, Ahmad Sayyid. Impact of verbal and visual rhetoric in advertising on consumers' response. Journal of the Faculty of Arts. 2022. Vol. 14, no. 1 للغويات و الثقافات المقارنة, pp.1300-1333.
https://search.emarefa.net/detail/BIM-1394132
Data Type
Journal Articles
Language
English
Notes
-
Record ID
BIM-1394132