أثر أبعاد جودة تصميم الموقع الالكتروني في النية الشرائية للمستهلك النهائي عبر مواقع التسوق الالكتروني

Abstract EN

The study aimed to identify the impact of e-shopping website quality dimensions on the final consumer's purchasing intention through e-shopping websites.

To achieve this goal, a random sample of shoppers was selected through online shopping sites.

The sample size was 391 shoppers.

An electronic questionnaire was designed and directed to the sample's units through social networking sites, such as Facebook, WhatsApp and Twitter.

The measures of the variables presented in the questionnaire were subjected to tests of validity and reliability.

Descriptive statistics from the mean, standard deviation, frequencies, and percentage were used to characterize the demographic variables of the sample items, and to characterize the main variables of the study as well.

The structural equation modeling method was also used to test the study model and hypotheses, using SPSS 25 and LISREL 8.8.

The most important results of the study were the presence of a positive impact of content, aesthetics, safety, and customization as dimensions of website quality on the purchasing intention of the end consumer via e-shopping sites, while we cannot say that there is an impact of availability and interaction in the purchasing intention of the end consumer through e-shopping sites.

This is due to the insignificance of this effect.

The most important recommendations directed to companies related to developing and improving the quality of shopping sites so that they are safer, diversified and customized.

and a set of recommendations were presented to the individual customer to help him improve his purchasing practices through websites, which improved his purchasing intention.