دور البراعة التسويقية في التحول الرقمي ببيئة الأعمال

Abstract EN

The main objective of the research was the role of marketing flexibility as one of the dimensions of marketing ingenuity in digital transformation in the business environment, in terms of the nature, form, direction and strength of this role.

The role of marketing flexibility as one of the dimensions of marketing ingenuity in digital transformation in the business environment.

To work digitally, the integration of the dimensions of marketing flexibility creates a competitive advantage for organizations that can be flexible at all levels of the marketing mix and thus can adapt to the surrounding environment and all the changes that may occur in it.