أثر تجربة الزبون في تحقيق التحسين المستمر: دراسة استطلاعية في عدد من المصارف الأهلية في محافظة دهوك

Abstract EN

The aim of the research deals with identifying the impact of the customer's experience in achieving continuous improvement.

The research objective deals with a group of leading organizations in the field of providing banking services and facilities to the beneficiaries, and a number of Dohuk banks were selected, as the research sample amounted to (40) male and female employees in the surveyed banks.

The descriptive and analytical approach was reached, and a number of conclusions were reached, the most important of which is the customer experience, an important role in encouraging banks to benefit from customers' experiences in improving the quality of services they provide.