المسئولية المجتمعية للشركات في ظل انتشار جائحة فيروس كورونا المستجد: تحليل سوسيولوجي مقارن

Abstract EN

The present study aims to reveal the extent of the “societal responsibility” that “companies” owe to society during COVID-19 pandemic in addition to the real role of these companies, which they should play during COVID-19 pandemic, based on their societal responsibility.

to achieve the objectives of this study, and to answer its questions, the study tries to review two cases of major companies, one of which is local, which is the Egyptian “al-Arabi group of companies”, and the other is global, which is the Chinese “Alibaba group of companies” to conduct a monitoring and comparative analysis of how to face both two cases in dealing with the crisis, and to monitor the most important contributions that they made to their societies during COVID-19 pandemic based on their societal responsibilities, in an attempt to come up with some lessons learned from the Chinese experience in general, and the “Alibaba” group of companies in particular.

the study relies on both “the comparative approach”, and “the case study approach”, in addition to its reliance also mainly on “secondary data sources”; as a tool to collect metadata.

the study revealed several results, the most important of which are that “corporate societal responsibility” at the time of pandemics that has no specific extent or limits where it is necessary for companies to make every effort they have, and not to spare any effort in supporting the community that houses their investments, otherwise they will be exposed to the same risk, and the risk will be inflicted on their activities, which may cross the limits.