تأثير التحول الرقمي على الأداء المالى للبنوك المصرية : دراسة حالة بنك مصر

Abstract EN

All service organizations seek to achieve the largest profit with more market share in which they operate, by providing services with excellent performance and at the lowest cost appropriate time.

The digital transformation has become a common feature in all banking institutions around the world, and the changes have led to regardless of the technical characteristics of the Internet.

To accelerate this pace, which raised concern in the banking sector at the level of strategic performance that accompanies this development, which made a deeper look to make this development consistent with the foundations and principles that apply to traditional banks despite the rapid changes of digital transformation of many banking services, which is what the research aims to study it by applying to Banque Misr.