When technology meets staff: the interplay of service automation and human resource performance in the Egyptian hotel sector

Abstract EN

Robots (R), artificial intelligence (AI), and service automation (SA) (RAISA) technologies are commonly used in the tourism and hospitality industries around the world.

Although research in this area is gaining traction, it has been largely ignored in the Egyptian tourism and hospitality industries.

As a result, there is a dearth of research on artificial intelligence and employee performance in the hotel industry, one of the most important fields to benefit from these technologies is employees.

On the other hand, however, it poses a threat to job replacement.

The purpose of this research is to explore the impact of artificial intelligence on employee performance in the hotel sector.

To complete this research, data were gathered from managers and employees working in five-star hotels in greater Cairo, Egypt.

while the primary data was collected through an empirical study conducted using a questionnaire strategy on a convenience sample of employees and managers in hotels.

Finally, using SPSS version 25, simple linear regressions were used to check the effect.

The results show that there is a correlation between artificial intelligence dimensions and employee performance dimensions.

Finally, the results show that the total dimensions of artificial intelligence have a significant impact on the total dimensions of employee performance in the hotel industry.

Efficiency has the greatest impact on employee performance, followed by ease of use, whereas automation has no significant impact on total employee performance dimensions.

Furthermore, the researcher reveals that the hotel industry is undergoing major technological changes in Egypt Vision 2030.