تجربة شركة يسير كنموذج واعد للشركات الناشئة في الجزائر : قراءة تحليلية

Abstract EN

This article devotes Yassir company to the study as a pioneering model for startups in Algeria, with the aim of exploring the factors of its distinction by trying to address the following fundamental problem : what are the ingredients for the success of startups, especially in Yassir’s company ? in order to answer this main problem, we will adopt the descriptive approach in the theoretical aspect of the research based on the various references related to entrepreneurship and startups.

in addition, we will depend on the case study approach by presenting the experience of Yassir company from its inception to its current progress and invasion of some international markets.

finally, we concluded that Algeria has sensed the need of a strong ecosystem to support the establishment and development of startups.

under circumstances, Yassir company emerged as a successful experience for startups, where it was able to maintain its increasing growth, thanks to its founders and their scientific competencies and personal characteristics, in addition to the company's targeting on the digital products market and its rapid response to the needs of society.