The role of E-marketing and social media in the efficiency of E-commerce : analytical study : case of Algeria and Egypt

Abstract EN

He spread of the new corona virus in most countries of the world has led to the freezing of various economic and social activities, so that the world finds itself in front of the need to rely on digitization in order to ensure the continuity of some vital sectors such as trade, as an inevitable option that contributed to its recovery.

digital technology was resorted to through portals and platforms digital such as Amazon and Alibaba, Microsoft companies, electronic lecture technologies, and the use of social networking sites in order to raise sales and services.

therefore, through the study, we try to identify first the study terms for electronic commerce and electronic marketing and their most important drivers, then an analytical reading of the contribution of digital transformation to the efficiency of digital marketing and e-commerce in light of the corona crisis for the case of Algeria and Egypt.