توظيف المكتبات الرئيسية للمطالعة العمومية لمواقع التواصل الاجتماعي في تسويق خدماتها المعلوماتية : دراسة تحليلية

Abstract EN

The study aims to find out how principal libraries of public reading use social media sites to market their information services, and the extent to which office services are invested by a digital information specialist as well as familiarizing the readership with its reading and reading interests and trends, To identify this, the content analysis tool was used for a sample of Facebook's main libraries' official virtual pages.

The study found that social media sites have become the focus of the libraries' attention for their characteristics and services, especially those related to interaction and the mass, as an effective strategy in marketing their office services and the expertise of their specialists, and as an effective space to communicate with the reader by providing quality and high-quality services in the level of his aspirations and emergence from living cultural alienation.