إستراتيجية الإقناع في الخطاب الإعلامي عند الشيخ محمد بن راشد : محاضرة : روح الاتحاد أنموذجا

Abstract EN

Persuasion is a key requirement in the study of discourse, which has become today a window that overlooks many fields of knowledge: literary, political, social, legal, media ...

etc.

This research studies the media discourse strategy and methods that would lead to influence and persuade others.

The application was carried out on an oral informative 34 speech, consisting of a lecture entitled: (The Spirit of Union) by His Highness Sheikh Mohammed bin Rashid Al Maktoum, which he delivered on the occasion of the forty-year anniversary of the Union.

We used the analytical method to study this discourse, and to reach the results.

And we showed how he employed a group of persuasion methods in his lecture, depending on his linguistic and cultural ability, it allowed him to diversify his persuasive methods at the level of form and content.

This led to the building of a strong persuasive network, which combines persuasion and enjoyment.