A genre-based translation analysis of selected Careem app advertisements
Other Title(s)
تحليل ترجمة يستند على النوع النصي لإعلانات مختارة من تطبيق كريم
Joint Authors
Wadi, Sura Jirjis
Abd, Ahmad Qadduri
Source
Issue
Vol. 2022, Issue 26 (30 Jun. 2022), pp.613-636, 24 p.
Publisher
al-Iraqia University College of Arts
Publication Date
2022-06-30
Country of Publication
Iraq
No. of Pages
24
Main Subjects
Topics
Abstract EN
The present study is a genre-based multimodal analysis of ten Arabic advertisements of Careem App and their English translation, both collected from social media.
Based on a qualitative analysis, this is done based on understanding that identifying these genre-based characteristics enable readers to realize an arrangement that creates the meaning in the texts.
The model of analysis is based on these genre-based characteristics stated by Paltidge's (2012) and Cortese's (2008) visual analysis and Baker's (2011) linguistic analysis of translated advertisements.
This study found that Careem ST and TT advertisements have been relatively-similar in terms of visual and linguistic contents, but many instances are reported.
Also, Careem has successfully tackled issues of outdoor environments, background knowledge of costumers of App, focusing mainly on young people to state that Careem provides all their needs.
American Psychological Association (APA)
Wadi, Sura Jirjis& Abd, Ahmad Qadduri. 2022. A genre-based translation analysis of selected Careem app advertisements. Midad al-Adab Journal،Vol. 2022, no. 26, pp.613-636.
https://search.emarefa.net/detail/BIM-1404160
Modern Language Association (MLA)
Wadi, Sura Jirjis& Abd, Ahmad Qadduri. A genre-based translation analysis of selected Careem app advertisements. Midad al-Adab Journal No. 26 (2022), pp.613-636.
https://search.emarefa.net/detail/BIM-1404160
American Medical Association (AMA)
Wadi, Sura Jirjis& Abd, Ahmad Qadduri. A genre-based translation analysis of selected Careem app advertisements. Midad al-Adab Journal. 2022. Vol. 2022, no. 26, pp.613-636.
https://search.emarefa.net/detail/BIM-1404160
Data Type
Journal Articles
Language
English
Notes
-
Record ID
BIM-1404160