جودة الخدمة و أثرها في سلوك المستهلك

Abstract EN

The quality of services comes in winning the consumer by promoting goods or services regardless of the moral aspect, so it was necessary in the logic of social responsibility that the services provided to the consumer be linked to a committed ethical system, which requires economic institutions or companies to take into account this restriction in the event of the work of these institutions Economic in light of a social system that seeks to build the individual and society.

opening words: Service quality, the impact of quality on the consumer, the effects of quality, the ethical approach to quality, and consumer behavior