دور الانفتاح الاستراتيجي في تعزيز ترابط شبكة توافر القيمة: دراسة تحليلية لآراء عينه من العاملين في شركات الاتصالات العراقية (زين العراق، وآسيا سيل أنموذجا)‎

Abstract EN

The current research aims to clarify the nature of the relationship and the impact between strategic openness, in enhancing the interconnectedness of the value-availability network, in the Iraqi telecommunications companies as a research community.

The research sample consisted of managers in the technical and administrative departments, and employees of the companies of the same research, who numbered (193), by adopting the questionnaire as a measurement tool.

On the use of multiple regression coefficient and correlation coefficient.

The most prominent findings of the research in the philosophical and field framework, that the strategic openness works to analyze strategic situations and identify strengths and weaknesses.

The guide is considered in taking appropriate strategies to deal with the problems facing the organization with all the parties associated with it, which activates the organization's value network.

The value-availability network consists of suppliers, organizations, employees, distributors, marketers, and customers.

The concept focuses on enhancing the value provided to the customer.

It is one of the modern concepts that works to build close relationships with all parties concerned with providing value to the customer.

The dimension of strategic transparency ranked first in terms of its importance within the dimensions of strategic openness, and this indicates that the surveyed companies are interested in the transparency of their dealings with the relevant authorities, especially with regard to documenting the quality of their services and enhancing signs of confidence among customers in the level of services provided and how to consolidate the relationship with them.

The researcher reached a set of recommendations, the most important of which are: The surveyed companies should focus on the in-depth practices in the strategic literature, including the strategic openness that focuses on looking at strategic issues in different ways and different points of view, improving and promoting the best of them, and creating new and different spaces to develop appropriate strategies for all Beneficiaries of the organization and strengthening their interdependence.