نظرية الأطر الإعلامية وعلاقتها بالجمهور: دراسة وصفية

Abstract EN

The theory of frames can be conceived as a range of opinions that attempt to explain scientific or presumptive facts, or to research problems based on the relationship between the person and the subject or cause and cause, and the theory in human studies represents a set of perceptions or hypotheses that explain social and media phenomena that have been affected by experiences, events and doctrines.

Intellectual and applied scientific research, and the problem of this research monitors the nature of the correlational relations that link the framing process as one of the editorial media practices to the audience receiving the message, and predicting the possibilities of the framing process on understanding or accepting the message.

As for the importance of the research, it is represented by the novelty of the topic, which constitutes a scientific addition to the knowledge library that contributes to the development of the public's skills in understanding and accepting the message.

The research reached important results, which are to determine the nature of the associative relationships that link the framing process as one of the editorial media practices to the audience receiving the communicative message.