أساليب الإقناع في الحملات الانتخابية الرقمية لعام 2021م: حملة قائمة تقدم على موقع فيسبوك انموذجا

Abstract EN

The research deals with a problem related to the mechanisms of influence and persuasion in the elections of the Iraqi Parliament for the year 2021 AD, especially in light of the growing role of social networks and the presence of voters in their environment at a greater rate than those who are present on the streets to see the names of the candidates, their qualifications, their electoral programs and the candidates' methods of persuasion and winning voters; The research aims to study the persuasive methods that candidates use through the Facebook application as one of the largest social networking sites employed by politicians in presenting their political content.

In order to reach results that no one has ever delved into.

The research reached important conclusions.

The analysis revealed a large use of persuasive methods (releasing promises, evidence and evidence, and meeting the needs of the public), and a decline in the use of methods (religious employment, and the style of the street man), and that the list of progress Taqadum itself in a number of promises that It gave its supporters hope and pushed them to be optimistic about the list, as well as the remarkable interest in providing evidence and evidence as a material model capable of persuading voters to trust the list.