العوامل المؤثرة في قراءة الصحف الفلسطينية : دراسة ميدانية بالتطبيق على الجامعات الفلسطينية

Abstract EN

This study is important because of the importance of visual research, which is increasing in light of some factors related to the intense competition between the means of communication in order to attract the attention of the public and the continuous change in the tastes of the media audience.

the problem of this study is the analysis of the level of Palestinian newspapers, the study presented a number of questions and hypotheses, some of which are related to the reader itself, and some relate to their relation to the Palestinian press and its relationship to other means of communication.

the study also relied on two basic theories : the theory of uses, Zerah rely on the media, and the study belong to descriptive analytical studies, where the researcher used the media survey method, as the researcher used the newspaper survey as an essential tool for the study.

the study population was represented by university youth at the Islamic university in Gaza.

a random sample of 400 members of the community was selected.

the study found a number of results.

the most important results were the lack of regular reading by the Palestinian press.

one hour a day to read their favorite newspaper.