مدى توافر متطلبات التسويق الإلكتروني في البنوك اليمنية : بنك اليمن و الكويت أنموذجا

Abstract EN

The aim of the research is to identify the availability of e-marketing requirements in Yemeni banks, "a field study on the Bank of Yemen and Kuwait", by identifying the requirements: (human, material, technological).

The researcher used the descriptive analytical approach, and the research community may consist of all workers.

In the bank who work in the departments of (marketing, electronic cards, information systems, training and development), the questionnaire was used as a tool for research, as (32) questionnaires were distributed, and the most important results of the research were: e-marketing requirements (human - physical - and technological) are available.

With a high approval degree of (3.7), and that there are no statistically significant differences at the level ~a = 0.05 due to the demographic variables represented in (gender, age, educational qualification, scientific specialization, job in the bank, and years of work in the bank), and the most important recommendations were This research works to enhance the interest in training and qualifying the bank’s employees both internally and externally in order to benefit from modern methods in e-marketing.