الهوية البصرية المصرية كمصدر لإثراء تصميم المفروشات الفندقية كعامل للترويج السياحي

Abstract EN

Tourism in Egypt is a basic pillar of economic activity, and hotel furniture is a free art offer for users of the tourist institution.

its designs are therefore preferable to be expressive and suitable for use in tourism promotion.

the current research aims to provide proposed technical insights for the use of Egyptian visual identity on hotel furniture using automatic embroidery effects in an attempt to simulate the reality.

the importance of research lies in consolidating the concepts of identity and the tourism promotion of Egypt by highlighting its tourism assets and landmarks.

the stages of the experiment included the selection of (4) visual identity designs in each city (Luxor-Alexandria-Sharm el-sheikh-St.

Catherine-el tor), then preparing (20) design for implementation and embroidery them using the computer; with respect to the colours of the Egyptian visual identity and the choice of types of stitches that transform the design into a kind of three-dimensional, highlighting and affirming its touch, then (10) proposed visions were developed to employ embroidered identity designs on various models of hotel furnishings, finally, these visions were presented to the specialized arbitrators in order to evaluate them in terms of the targeted evaluation items and axes.

by processing the data statistically, the results revealed the aesthetics of embroidery for Egypt's visual identity and the possibility of taking advantage of the proposed visions as a factor for the promotion of tourism.

the best insights came into the realization of aspects of the assessment (as a whole) no.

8 with a quality factor of (98.72%).

the study recommended linking scientific research to state projects to promote the tourism sector and the promotion of the role of textile and clothing specialization to root Egypt's visual identity.