The effect of social media on electronic-purchase decision during the COVID-19 in Egypt
Joint Authors
Muhammad, Lamya Mustafa
Isawi, Nirmin Salah al-Din
Source
[Journal of Financial and Commercial Research]
Issue
Vol. 23, Issue 3، ج. 1 (30 Sep. 2022), pp.407-432, 26 p.
Publisher
Port Said University Faculty of Commerce
Publication Date
2022-09-30
Country of Publication
Egypt
No. of Pages
26
Main Subjects
Topics
Abstract EN
The Covid-19 pandemic has severely wide spread worldwide.
Online purchases were increasing rapidly due to the pandemic.
Customers were afraid to shop in physical stores and preferred shopping online to avoid people.
Many companies were closing and moving to digitalization.
The rise of social media has become such an important reference to customers in order to making purchasing decisions wisely The goal of this study is to explore the factors influencing customers' decision to Electronic purchase (E-Purchase) from social media during the Covid-19 pandemic.
The study uses unified theory of acceptance and use of technology 2 (UTAUT2) model.
Accordingly, a questionnaire was conducted to analyze the factors with number of responses equals 551, six hypotheses were tested using Structured Equation Modeling (SEM).
Results showed that Perceived Benefit, Perceived Expectancy, Social Influence, Perceived Security have positive significant impact on the E-purchase decision.
Effort Expectancy, Hedonic Motivation have positive impact on E-purchase Decision but insignificantly.
American Psychological Association (APA)
Muhammad, Lamya Mustafa& Isawi, Nirmin Salah al-Din. 2022. The effect of social media on electronic-purchase decision during the COVID-19 in Egypt. [Journal of Financial and Commercial Research]،Vol. 23, no. 3، ج. 1, pp.407-432.
https://search.emarefa.net/detail/BIM-1411194
Modern Language Association (MLA)
Muhammad, Lamya Mustafa& Isawi, Nirmin Salah al-Din. The effect of social media on electronic-purchase decision during the COVID-19 in Egypt. [Journal of Financial and Commercial Research] Vol. 23, no. 3, p. 1 (Jul. / Sep. 2022), pp.407-432.
https://search.emarefa.net/detail/BIM-1411194
American Medical Association (AMA)
Muhammad, Lamya Mustafa& Isawi, Nirmin Salah al-Din. The effect of social media on electronic-purchase decision during the COVID-19 in Egypt. [Journal of Financial and Commercial Research]. 2022. Vol. 23, no. 3، ج. 1, pp.407-432.
https://search.emarefa.net/detail/BIM-1411194
Data Type
Journal Articles
Language
English
Notes
-
Record ID
BIM-1411194