دور ممارسات إدارة الجودة الشاملة في تعزيز الأولويات التنافسية: دراسة ميدانية

Abstract EN

The study aimed: to investigate the role of total quality management by focusing on the dimensions (customer focus-teamwork-management support-research and development-training) and its role in enhancing the competitive priorities of companies (productivity-quality-delivery-flexibility-safety and security-employee spirit and satisfaction).

study methodology: the study relied on the descriptive analytical approach to study the relationships between variables, and used statistical methods such as means, standard deviation, spearman’s correlation coefficient and simple regression analysis.

population and study sample: the researchers develop an empirical study that applied to all the employees of energizer Egypt by distributing questionnaires and then collecting and analyzing the data using SPSS 26 program to reach the study results.

the results: the study concluded that there is a statistically significant relationship between the practices of total quality management and the competitive priorities of energizer-Egypt.

recommendations: the researchers recommend that the company should maintain total quality management practices in order to improve performance, maximize profits, and achieve a competitive advantage in the market, also organize periodic meetings between decision-makers and employees, which has an impact on improving performance and developing total quality management practices in the company.