The effect of applying geofencing technology on the Egyptian customers' purchasing intention to tour services
Joint Authors
Taha, Shayma
al-Mawardi, Ghadir Muhammad
Source
Research Journal of the Faculty of Tourism and Hotels
Issue
Vol. 2022, Issue 11، ج. 3 (30 Jun. 2022), pp.311-342, 32 p.
Publisher
Mansoura University Faculty of Tourism and Hotels
Publication Date
2022-06-30
Country of Publication
Egypt
No. of Pages
32
Main Subjects
Topics
Abstract EN
Mobile-based marketing has been increasingly adopted by many enterprises' marketing campaigns with the dominance of smartphone usage all over the world.
Geofencing technology is one of the innovative recent trends in this field that tracks consumers' locations in real-time and enables enterprises to personalize their marketing campaigns.
This research aims to explain the fields of applying Geofencing technology in the tourism industry and how this technology can affect the Egyptian travel agencies' marketing campaigns and the Egyptian customers' purchasing intention for tour services.
In this regard, a quantitative approach will be adopted using an online structured questionnaire in order to investigate the acceptance of this technology among the Egyptian customers and accordingly to their purchasing intention to tour services.
Finally, conclusions and recommendations of research will be discussed.
American Psychological Association (APA)
Taha, Shayma& al-Mawardi, Ghadir Muhammad. 2022. The effect of applying geofencing technology on the Egyptian customers' purchasing intention to tour services. Research Journal of the Faculty of Tourism and Hotels،Vol. 2022, no. 11، ج. 3, pp.311-342.
https://search.emarefa.net/detail/BIM-1412886
Modern Language Association (MLA)
Taha, Shayma& al-Mawardi, Ghadir Muhammad. The effect of applying geofencing technology on the Egyptian customers' purchasing intention to tour services. Research Journal of the Faculty of Tourism and Hotels No. 11, p. 3 (Jun. 2022), pp.311-342.
https://search.emarefa.net/detail/BIM-1412886
American Medical Association (AMA)
Taha, Shayma& al-Mawardi, Ghadir Muhammad. The effect of applying geofencing technology on the Egyptian customers' purchasing intention to tour services. Research Journal of the Faculty of Tourism and Hotels. 2022. Vol. 2022, no. 11، ج. 3, pp.311-342.
https://search.emarefa.net/detail/BIM-1412886
Data Type
Journal Articles
Language
English
Notes
-
Record ID
BIM-1412886