دراسة الملصق السينمائي الهندي: نشأته وتطوره

Abstract EN

The research talks about the poster as a means of media that came to form a necessary link between the content of the advertising message and the recipient.

a poster can be described as an image explaining a written text or a written text explaining an image, but it is a fusion of the two elements into one influential entity.

the research talks about the elements of the cinematic poster, which is the verbal significance represented in the texts and the non-verbal connotation, and it includes the graphic elements in the poster as the study shows, then move on to the basics visualizing what the poster looks like.

content, audience, integration with images, context, and medium.

in the visual arts, there are basic methods used to describe the shape or distinguish it, and then move on to the structural elements in the poster design, namely the print image and written texts.

in the second section of the study, the researcher talks about the movie poster starting from its inception and reviews the stages of development by describing and analyzing movie posters over the different decades.