مواقع التواصل الاجتماعي و أثرها على الثقافة الاستهلاكية للأسرة الجزائرية

Abstract EN

The topic of consumer culture is an important and vital one that is now being focused on because of the widespread phenomenon of excessive consumption that pays tribute to ownership, bragging, simulation and imitation of others, as many unnecessary desires and needs have turned into urgent demands.

Consumer culture has begun to take on new dimensions under the widespread use of modern information and communication technologies, especially social networking sites.

Consumer behavior is no longer restricted to specific goods or services, rather, consumption itself has become a form of self-expression, and taste, fashion, or lifestyle have all become criteria for social differentiation.

as a result, this research paper seeks to illustrate the impact of social media sites on the dissemination and promotion of a culture of consumption within the Algerian family.