Presidential gaslighting and the assault of the mind : rhetoric and manipulation in the speech of Trump

Abstract EN

This article tackles how offensive is the American political speech and how vulnerable the American mind becomes to gaslighting.

It aims at shedding light on the rhetoric of president Donald Trump that is more than manipulating the mobs but also gaslighting them as to realize his political ambitious agenda.

It shows how Trump assaulted the mind of his followers considering their paralyzed and confused state.

Through Rhetoric Political Analysis, a focus is made on the statements of Trump, his intentions and what techniques and modes he carried in his rhetoric to appeal the logos, the pathos and ethos of his addressees.

Rhetorical Political Analysis is to scrutinize the impact of the rhetoric of Trump on his audience.

Digging into the psyche of the American and his mind gave the psychological explanation of the assault of the mind of the politicians' speech.

That was served by the Critical Discourse Analysis.