دراسة أثر معايير جودة خدمة التأمين على ولاء الزبون بوجود الرضا كمتغير وسيط: دراسة حالة الصندوق الوطني للتعاون الفلاحي (CRMA)‎ بسعيدة

Abstract EN

This study aims to try to find out the impact of insurance service quality standards on customer loyalty with satisfaction as a mediating variable, a case study of the national fund for agricultural cooperation (CRMA) in Saida, the study included an estimated sample of 120 of the institution’s customers, where the data was processed using modeling with structural equations through adopting the (Advanced PLS) methodology using the smart pls3 program.

the field results showed that there is a positive impact of insurance service quality standards on customer loyalty with the presence of satisfaction as a mediating variable.